RSVP Montgomery

The Family Sunshine Center’s Fall Awareness and Fundraising Campaign—iCareTM


Domestic violence is a pervasive and devastating problem with 1 in 3 women and 1 in 7 men, age 18 and older, experiencing domestic violence at some point during their lives. The Family Sunshine Center (FSC) received over 2000 crisis calls last year and served over 1800 domestic violence clients through either safe shelter or counseling services. According to the Centers for Disease Control, 10 million women and men in the U.S. suffer physical violence each year at the hands of an intimate partner and 7 million children live in families where domestic violence occurs. These violent acts shatter people’s sense of well-being, causes health problems that can last a lifetime, and can diminish children’s ability to function well in school and in life. FSC is on a mission to offer HOPE, HEALING, shelter, advocacy, empowerment, and education with a goal to END DOMESTIC VIOLENCE.

This October, FSC will launch an awareness and fundraising campaign in conjunction with Domestic Violence Awareness Month. The campaign is called iCare™, meaning “I care about addressing domestic violence in my community”. The iCare™ campaign primarily targets the business community to help drive widespread community awareness about domestic violence—risk factors, red flags and where victims can go for help. The goal is to blanket the seven-county service area (Autauga, Butler, Chilton, Crenshaw, Elmore, Lowndes and Montgomery counties) and recruit businesses to support the initiative. Awareness and fundraising activities will occur throughout October. The campaign culminates on Friday, October 26, with employees of participating businesses wearing a symbolic “black eye” sticker and lapel sticker that says “Ask Me Why I Care”.  iCare™ combines partnership and community in order to AFFECT CHANGE. Six Community Leaders were recruited to serve as the face of the campaign and represent Montgomery, Prattville, Wetumpka, and Greenville and they are: Tay Knight, as the FSC Executive Director and resident of Wetumpka; Leslie Sanders, Southern Division Vice President, Alabama Power Company and resident of Montgomery; Quincy Minor, President/COO of Information Transport Solutions a computer networking company based in Wetumpka and resident of Prattville; Katrina Keefer, Senior Vice President and Chief Financial Officer at Baptist Health, FSC Board Member and resident of Montgomery; Evelyn Causey, President of Hayneville Communications and Greenville resident, and Big Mo, Montgomery Biscuits mascot making the campaign relevant to the younger demographic and sports enthusiast. If you are interested in learning more about how to participate in the iCare™ campaign, call Tisha Rhodes, Public Affairs and Development Director at 334.206.2100.

All FSC services are free, thanks to federal, state, and local grant funding; as well as, the generous support of individuals, businesses, churches, civic groups and other private organizations. FSC depends on the support of the community and every dollar underpins the mission and helps sustain the work of serving people in need of help. You can support FSC’s mission simply by going to and hitting the GIVE button followed by DONATE NOW. 24-HOUR CRISIS ASSISTANCE is available by calling 334.263.0218 OR 800.650.6522. If you would like to volunteer to help advance the cause and support the mission, please contact our Administrative & Counseling Office by calling 334.206.2100.

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